"The Most Exposed Are Not Always The Most Visible" by FRED & FARID Paris

The Noé Association launched with FRED & FARID Paris an awareness campaign to highlight the threats to ordinary biodiversity and the vital role of the multitude of unknown species around us. The decline of emblematic animals (tigers, giant pandas, whales, bears, rhinos, etc.) elicits a strong emotional response from the general public, unlike the decline of more “common” species. Ignored and forgotten because of their small size and their banal appearance, their fate leaves us indifferent. One actually hardly realizes that they are disappearing…

With a campaign slogan "The Most Exposed Are Not Always The Most Visible", Noé is hoping that attention to extraordinary biodiversity does not make us forget the threats to ordinary biodiversity. Basing itself on 5 examples  that concern our daily life, Noé wants to mobilize public opinion in order to halt the decline of ordinary biodiversity.

The Campaign “The Less Visible”

Film: https://youtu.be/Gx5C0Vw7yZo

3 Prints below     

Agency: FRED & FARID Paris
Client: Association Noé
Title of ad: The Less Visible
Chief Creative Officers: Fred & Farid
Brand Supervisors: Arnaud Greth, Caroline Morice
Agency Supervisor: Philippine Mesmin
Account Assistant: Julien Bouey
Executive Creative Director: Olivier Lefebvre
Creative Directors: Thierry Buriez, Stéphane Gaubert
Copywriter: Simon Lamasa
Art Director: François Claux
Agency Producer: Arthur de Clerck
Art Buyer: Arthur de Clerck

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With offices in Los Angeles, New York, Paris and Shanghai. FRED & FARID is a purpose driven company producing meaningful ideas, grounding brands into culture. FRED & FARID does brand strategy, branding, content, social activation and production.