"The Most Exposed Are Not Always The Most Visible" by FRED & FARID Paris

The Noé Association launched with FRED & FARID Paris an awareness campaign to highlight the threats to ordinary biodiversity and the vital role of the multitude of unknown species around us. The decline of emblematic animals (tigers, giant pandas, whales, bears, rhinos, etc.) elicits a strong emotional response from the general public, unlike the decline of more “common” species. Ignored and forgotten because of their small size and their banal appearance, their fate leaves us indifferent. One actually hardly realizes that they are disappearing…

With a campaign slogan "The Most Exposed Are Not Always The Most Visible", Noé is hoping that attention to extraordinary biodiversity does not make us forget the threats to ordinary biodiversity. Basing itself on 5 examples  that concern our daily life, Noé wants to mobilize public opinion in order to halt the decline of ordinary biodiversity.

The Campaign “The Less Visible”

Film: https://youtu.be/Gx5C0Vw7yZo

3 Prints below     

Agency: FRED & FARID Paris
Client: Association Noé
Title of ad: The Less Visible
Chief Creative Officers: Fred & Farid
Brand Supervisors: Arnaud Greth, Caroline Morice
Agency Supervisor: Philippine Mesmin
Account Assistant: Julien Bouey
Executive Creative Director: Olivier Lefebvre
Creative Directors: Thierry Buriez, Stéphane Gaubert
Copywriter: Simon Lamasa
Art Director: François Claux
Agency Producer: Arthur de Clerck
Art Buyer: Arthur de Clerck

About FF
  • WHO WE ARE: Global Creative Community
  • WHAT WE DO: Strategy. Content. Activation. With Taste.

Independant Creative Boutique Network based in LA,New York, Shanghai and Paris founded by Fred & Farid. 

FF is a new agency model developing creative solutions to business challenges, connecting you to culture, grounded in a purpose. FF is expert in emotional intelligence. 

FF is media agnostic. Depending on your challenge, our solution could be branding, tech, social media, content, or an innovation solution. 

Our motto : Think with your heart

Since its launch, FF has created and produced campaigns for more than 300 brands such as 24 Sèvres, Airbnb, Alibaba, Amazon, Audemars Piguet, Audi, Carambar, Club Med, Didi, Eleme, Google, Huawei, HP, Louis XIII, Momo, Netease Games, Porsche, PUBG, Saint Laurent, Sea Shepherd, Spotify, Supercell, Taobao, Tencent, Tmall, vivo, wechat, Youku. FF has won more than 850 Creative and Business Efficiency Awards and more than 30 honorary titles.