“NATURE IS OUR GUIDE”: PONANT LAUNCHES NEW CORPORATE CAMPAIGN TO PROMOTE A MORE RESPONSIBLE TOURISM
May 24, 2023
[Marseille, May 25 2023] - PONANT, the leading luxury expedition cruise company, is proud to announce the launch of its new corporate campaign, “Nature Is Our Guide”. The campaign aims to promote a more responsible tourism as the core values that guide the company's operations and philosophy.
With a strong focus on corporate social responsibility, “Nature Is Our Guide” is embodied by four main actors: Captain, Naturalist Guide, Scientist and Passenger.
Through the campaign, written by FRED & FARID Los Angeles, PONANT is committed to providing a unique and responsible travel experience that not only showcases the natural beauty of the destinations visited but also encourages passengers to be active participants in the conservation of the planet. From innovative and eco-friendly ship design to on-board educational programs and sustainable excursions, PONANT works on developing a new tourism model more responsible, more respectful of the environment and the communities it partners with.
To accompany the campaign, PONANT has released a brand film that captures the essence of “Nature Is Our Guide”. The film showcases the breathtaking beauty of the destinations visited by PONANT and the unique experiences offered to its passengers, while highlighting the company's commitment to a more responsible tourism.
Hervé Gastinel, CEO of PONANT: “Nature is our guide is not just a campaign, it’s a commitment to a more sustainable and responsible tourism as being core values that guide everything we do. We believe travel has the power to transform individuals and communities. It is our responsibility to ensure this transformation is positive and lasting both for people and the planet. This mark our 35th anniversary and we wanted to pay tribute to those who support us in this approach.”
FRED & FARID Los Angeles: "With “Nature Is Our Guide”, our second global project with PONANT, we aimed to create a campaign that not only showcases PONANT's commitment to a more responsible tourism but also speaks to the human desire for exploration and connection with nature.”
With “Nature Is Our Guide”, PONANT is committed to being a leader in sustainable tourism, demonstrating that luxury and sustainability can go hand in hand. The campaign will launch globally on May 25, and will continue to roll out in 2023 with posters, prints and social activations.
To discover the films
To download the prints:
About “PONANT”:
Explore to Inspire: explore to better understand, learn, share and protect. PONANT has been committed to more responsible tourism, and purposeful voyages of exploration for 35 years. Aboard a fleet of 13 French-flagged small ships, fitted with the latest environmental technologies, the journey of exploration is always elegant, authentic and inspiring. For more information www.ponant.com
About “FRED & FARID”:
FRED & FARID is a global creative agency with offices in Los Angeles, New York, Paris, and Shanghai. The agency is known for its innovative and bold campaigns that push boundaries and challenge conventions. FRED & FARID has worked with some of the world's most iconic brands, including Porsche, Audi, and Airbnb. The agency's approach to creativity is rooted in a deep understanding of cultural trends and a commitment to finding new ways to connect with consumers. With a focus on digital and social media, FRED & FARID is a leader in the new era of advertising, constantly pushing the envelope to deliver engaging and impactful campaigns.
Credits:
PONANT - Nature is our Guide.
Client:
Brand & International Communications Director: Alexandra Olivari
Brand & External Communications Manager: Chloé l’Hernault
Corporate Projects & Advertising Manager: Margaux Mercier
Agency: FRED & FARID Los Angeles
Chief Creative Officers: Fred & Farid
Creative Director: Nicolas Berthier
Art Director: Kiyomi Morrison
Business Director: Jules Chaffiotte
Executive Producer: Amanda Van Caneghem
Editorial: Fred & Farid Los Angeles
Sound Design & Audio Mix: Staub Audio
VO record: Barking Owl
Colorist: Derek Hansen
Finishing: AFX Creative
Contact:
Laure Foulatier +33(0)4 88 66 64 38 | Justine Fraticelli +33(0)4 88 91 35 56 | presse@ponant.com