LOUIS XIII COGNAC PRESENTS “ONE NOTE PRELUDE”
A COMPOSITION AS A TRIBUTE TO THE SPECIFIC “G-SHARP” MUSICAL NOTE CREATED WHEN TOASTING WITH LOUIS XIII GLASSES. A MELODY WITH JUST ONE NOTE OFFERING MANY DIMENSIONS AND COMPLEXITY JUST LIKE ONE SINGLE DROP OF LOUIS XIII COGNAC.
ONE NOTE PRELUDE composition, a project developed with FF Los Angeles (creative agency founded by Fred & Farid ffcreative.com), is a pioneering project that brings together a renowned Jazz composer and advanced robotics to create a performance. When two LOUIS XIII cognac glasses are clinked together to make a toast, they produce a very specific sound – a clear, extended G-sharp note. ONE NOTE PRELUDE composition explores the multi-faceted nature of this distinctive sound with a specially commissioned piece of music written by the Paris-based Israeli pianist Yaron Herman, who composed a one-note symphony using only G-sharp.
“The symphony has a complex simplicity. It’s just one note, but with many dimensions – and many revelations. The idea that one note, like one drop of LOUIS XIII, can evolve over time and reveal itself was something that I found fascinating” says Yaron Herman.
One note, as a drop, offering many dimensions and revelations
“This offers a perfect parallel for the long-lasting flavour of a single drop of LOUIS XIII cognac, which lasts for up to one hour on the palate” adds Ludovic du Plessis, LOUIS XIII Global Executive Director. The one-of-a-kind piece written by Yaron Herman begins with a single piano note, which cleverly draws you in. The piano is then joined by a string quartet playing the same note, but at different octaves and using contrasting rhythms, the individual instruments adding texture, structure and harmony to the composition. A violin provides the main melody, while a second violin and a viola add colour and harmony. A cello adds a rhythmic bass line, bringing structure to the melody, which rises to a crescendo.
Always thinking a century ahead
ONE NOTE PRELUDE composition embraces future technology to recreate the perfect G-sharp sound thanks to a pair of specially choreographed robotic arms come together, in time with the music, to make a unique toast with two LOUIS XIII cognac glasses. The robots are going to give precisely the right angle and the right speed to make the toast, and to get that sound. “Tasting LOUIS XIII cognac is all about the aromas, the depth of flavours, the texture and, of course, the sound. When you toast two glasses together you get this long, drawn-out note, which is part of the overall experience” says Ludovic du Plessis. “ONE NOTE PRELUDE composition not only pays tribute to the musical note, but also expresses the complexity that can be found in a single note, as an echo to the tasting of just on drop of LOUIS XIII Cognac.”
As of April 2020, the unique robots’ arms will be displayed in the LOUIS XIII Boutiques first in Singapore, Beijing and Xi’an then will travel the world.
Creative Agency: FF Los Angeles
Chief Creative Officers: Fred & Farid
Creative Director: Nicolas Berthier
Business Director: Peter Jacobs
Senior Producer: Gabriela Merrihue
Production Company: NoSide
Director: Arnaud Gransagne
Producers: Remi Sello and Morgan Prêleur
Editor: Bissan Kim
Composer/pianist: Yaron Herman
Robot Styling: Arnaud Lapierre Design Studio
ABOUT LOUIS XIII COGNAC:
Think a century ahead. Each decanter is the life achievement of generations of cellar masters. Since its origins in 1874, each generation of cellar master selects from our cellars the oldest and most precious eaux-de-vie for LOUIS XIII. Today, Cellar Master Baptiste Loiseau is setting aside our finest eaux-de-vie, as a legacy to his successors for the coming century. LOUIS XIII is an exquisite blend of up to 1,200 eaux-de-vie sourced from Grande Champagne, the first cru of the Cognac region. The legendary decanters have been mouth-blown by some of the most skilled master craftsmen for generations. LOUIS XIII features exceptional aromas evoking myrrh, honey, dried roses, plum, honeysuckle, cigar box, leather, figs and passion fruit.
HEAD OF GROUP COMMUNICATIONS, Fred & Farid