Diesel Jogg Jeans presents The Responsive Lookbook

Diesel Jogg Jeans presents The Responsive Lookbook

Diesel Jogg Jeans follows your movement, even the most extreme. To demonstrate that on digital media FRED & FARID Shanghai partnered with a contortionist, and used responsive technology like never before.

Diesel Jogg Jeans are not a regular jeans, they look like a jeans but you can do every movement and feel comfortable wearing them. So how can we digitally demonstrate it? Simply by using the responsive technology.

FRED & FARID Shanghai created The Responsive Lookbook; a website, on which you can contort a model, using the responsive technology. When you change the size of your window you can enjoy every time a different contortion that perfectly fits the size of the window.

Website: www.dieseljoggjeans.com
Video: https://youtu.be/8VXoP6Die3g


Agency: FRED & FARID Shanghai
Client: Diesel
Title of Ad: Responsive Lookbook
Chief Creative Officers : Fred & Farid
Brand Supervisors: Christophe Archaimbault, Tracy Wang
Agency Supervisors: Claudia Anegon, Adam Nait, Mylene Boutonnet-Tranier
Creative Director: Laurent Leccia
Copywriter: Nix Xiong
Art Director: Laurent Leccia
Agency Producer: Juni Zhu
Digital Agency Producers: Pauline Salendre, Erick Alonso
Production Company: FRED & FARID
Production Company City: Shanghai
Producer: Juni Zhu
Photographer: Pierrick Jegou
Digital Production Company: FRED & FARID
Digital Producers: Pauline Salendre, Erick Alonso
Developper: Yannick Landry

Contact us
About FF
  • WHO WE ARE: Global Creative Community
  • WHAT WE DO: Strategy. Content. Activation. With Taste.

Independant Creative Boutique Network based in LA,New York, Shanghai and Paris founded by Fred & Farid. 

FF is a new agency model developing creative solutions to business challenges, connecting you to culture, grounded in a purpose. FF is expert in emotional intelligence. 

FF is media agnostic. Depending on your challenge, our solution could be branding, tech, social media, content, or an innovation solution. 

Our motto : Think with your heart

Since its launch, FF has created and produced campaigns for more than 300 brands such as 24 Sèvres, Airbnb, Alibaba, Amazon, Audemars Piguet, Audi, Carambar, Club Med, Didi, Eleme, Google, Huawei, HP, Louis XIII, Momo, Netease Games, Porsche, PUBG, Saint Laurent, Sea Shepherd, Spotify, Supercell, Taobao, Tencent, Tmall, vivo, wechat, Youku. FF has won more than 850 Creative and Business Efficiency Awards and more than 30 honorary titles.