Diesel Jogg Jeans presents The Responsive Lookbook

Diesel Jogg Jeans presents The Responsive Lookbook

Diesel Jogg Jeans follows your movement, even the most extreme. To demonstrate that on digital media FRED & FARID Shanghai partnered with a contortionist, and used responsive technology like never before.

Diesel Jogg Jeans are not a regular jeans, they look like a jeans but you can do every movement and feel comfortable wearing them. So how can we digitally demonstrate it? Simply by using the responsive technology.

FRED & FARID Shanghai created The Responsive Lookbook; a website, on which you can contort a model, using the responsive technology. When you change the size of your window you can enjoy every time a different contortion that perfectly fits the size of the window.

Website: www.dieseljoggjeans.com
Video: https://youtu.be/8VXoP6Die3g

 

Credits:
Agency: FRED & FARID Shanghai
Client: Diesel
Title of Ad: Responsive Lookbook
Chief Creative Officers : Fred & Farid
Brand Supervisors: Christophe Archaimbault, Tracy Wang
Agency Supervisors: Claudia Anegon, Adam Nait, Mylene Boutonnet-Tranier
Creative Director: Laurent Leccia
Copywriter: Nix Xiong
Art Director: Laurent Leccia
Agency Producer: Juni Zhu
Digital Agency Producers: Pauline Salendre, Erick Alonso
Production Company: FRED & FARID
Production Company City: Shanghai
Producer: Juni Zhu
Photographer: Pierrick Jegou
Digital Production Company: FRED & FARID
Digital Producers: Pauline Salendre, Erick Alonso
Developper: Yannick Landry

Contact us
Jalila Levesque HEAD OF GROUP COMMUNICATION, FRED & FARID
Jalila Levesque HEAD OF GROUP COMMUNICATION, FRED & FARID
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