FRED & FARID PRESS ARCHIVES

Welcome to the Fred & Farid Press Room — a curated archive showcasing over two decades of creative legacy, media features, and cultural milestones. Founded by Frédéric Raillard and Farid Mokart, FRED & FARID is an independent creative agency based in Los Angeles, New York, Paris, and Shanghai, operating at the crossroads of social, activation, influence, and transformation. We are brand activists, driven by a mission to generate attention, positive word-of-mouth, social buzz — and results. Our work spans social media campaigns, brand activations, influence marketing, and digital transformation strategies, always judged by one thing: performance. FRED & FARID has earned global recognition for its creative impact, strategic precision, and obsession with efficiency. Our philosophy is simple: think with your heart, act with purpose. We believe that creativity should move culture and deliver tangible outcomes. This press archive gathers key articles, interviews, awards, and campaign spotlights from leading media and industry publications — a living record of our journey, from our analog beginnings to our AI-powered present. In 2024, we launched [Ai]magination, our AI-first creative and social agency, designed for the new era of creative acceleration. Powered by good storytelling, design excellence, and good taste, [Ai]magination merges human insight with technological fluency to deliver scalable, crafted, culture-ready content for modern brands. We invite you to explore our archive and trace how FRED & FARID continues to evolve, shape conversations, and lead creative transformation across markets and platform