FRED & FARID Cannes Lions 2016 - Daily Report
FRED & FARID wins tonight 1 new award at Cannes Lions with #MaPlaceEstDansLaSalle
Proud to announce that FRED & FARID wins tonight 1 new Bronze Lion at Cannes Lions International Festival of Creativity.
In total, FRED & FARID has won so far 8 Lions: 3 Gold, 2 Silver, 3 Bronze.
And has been shortlisted for 15 awards in PR, Outdoor, Design, Cyber, Media, Film Craft and Entertainment with #MaPlaceEstDansLaSalle, Louis XIII 'Not Coming Soon' and MemoriesLab 'Treasure Today'.
#MAPLACEESTDANSLASALLE
- 1 Gold Lion in Direct > Strategy > Launch / Re-Launch
- 1 Gold Lion in Outdoor > Ambient (Non-Standard and Free-Format Outdoor Advertising > Live Advertising and Events
- 1 Gold Lion in Design > Brand Environment & Experience Design > Point Of Sale, Consumer Touchpoints & In-store Collateral
- 1 Silver Lion in Promo And Activation > Campaign > Low Budget Campaign
- 1 Silver Lion in PR > Practices & Specialisms > Crisis Communications & Issue Management
- 1 Bronze in PR > Geographies > Territory Marketing & Communication
- 1 Bronze in Entertainment Lions
LOUIS XIII 'NOT COMING SOON'
- 1 Bronze in Promo and Activation > Sectors > Food & Drinks
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